Being America’s #1 low-cost airline has its pros and cons. A pro is huge brand recognition and a large presence in Latin-American countries. The con? You have to prove to the consumer that low-cost doesn’t equal low-quality.
Below is just a sampling of my work for Spirit during my time at Wunderman Thompson Atlanta (f.k.a. J. Walter Thompson Atlanta)
Social Media and Email Marketing
We created hundreds of pieces of digital content—from daily deals email campaigns to new route announcements. Many executions used user-generated content, pulling from people’s positive experiences with the airline.
